Dating Brian
Dater & Creative
As part of the first ever group of The Barn, BBH‘s internship program, we were tasked to “make something famous.” It could’ve been anything—a product, a trend, something made up—we just had to get it into the public spotlight.
We ended up deciding on helping me, newly out of a long-term relationship and brand new to NYC, get a date. Well, not just one—thirty. In thirty days. But, I couldn’t do it myself, so we recruited the internet at large to help me out. Girls (or their friends) applied to date me online, I kept a video diary of it all, and people gave me tips on Facebook, Twitter, and even in person a couple of times when they recognized me.
Our project and my lack of a dating life was featured on The Daily News, Mashable, NPR, and lots of other press as well.
I still update the Twitter from time to time as my dating alter ego, so feel free to follow me if you want to witness how a dork from WI dates in NYC in realtime.